Blogging is Not About Instagram
Happy Wednesday loves! Anyone else feel like this week is never ending? It’s like the days are refusing to move faster, maybe this week is just rebelling or something. I want to talk about something that might be a little bit of a touchy subject for some and for some of you it might not interest you at all. I want to talk about why I believe that blogging is not about Instagram.
When I first decided to start a blog I spent hours working on my website, tweaking the design and trying to learn everything about widgets. Over the past year I have had so many late nights working on content, designing images for my blog posts and embedding them with lord only knows how many links. All this time I was searching Instagram, looking at different blogger’s images, feeds and then their blogs. These blogs were beautiful and so well put together, everything seemed to flow perfectly.
One day I came across an Instagram page and in the profile it said she was a blogger. After looking through her beautiful images, I went back to the bio to find the link to her blog. There was no link anywhere in her profile, but there was a small blurb that said, “blog coming soon.” This account had over 100K followers and the posts went all the way back to 2013. I thought it was a little strange to call yourself a blogger and not have a blog, but it’s not my place to say what is right and wrong. Fast forward five months and I’m scrolling through the Instagram discover page and I see one of her photos again. I click on it and the same blurb is in her profile. I’m not discrediting the work she put into her Instagram account, but why call yourself a blogger? You can label your account as an Influencer or Public Figure instead.
As a community we are told that in order to work with brands we must grow our following on Instagram. But why? I do not claim to be a public figure, I am a blogger. I have a website, I purchased a domain and I spend countless hours developing content for my blog. Why is it so important that I have over 10,000 followers on Instagram, to be considered for paid collaborations? I’m not promoting Instagram, and I’m definitely not writing 500 plus words in my captions.