After sharing on my Instagram story how Pinterest helped me land my largest collaboration to date, you all freaked out! The DM’s came flooding in and the requests for a blog post and webinar were at an all time high. So today I’m sharing it all!
What I will share today:
- How to use Pinterest for your blog
- How Pinterest can help you 3x your next collaboration rate
Pinterest is powerful and can be really confusing at first glance. It’s easy to become overwhelmed with all of the pin options, boards and the overall interface of the site. Once mastered, Pinterest can truly transform your business and has potential to bring in 10x your current revenue.
There’s power behind using Pinterest to drive traffic to your blog. Just take a look at these astounding facts:
- A pin is 100 times more spreadable than your average tweet
- Each pin can drive up to 2 page visits and 6 pageviews
- Ecommerce sites benefit from pinning as each pin can generate 78 cents
- The life of a pin is one year! Compare that to 24 minutes for Twitter, 24 hours for Instagram and 90 minutes for Facebook.
Before we go any further, I want to address a common misconception. Pinterest is a search engine not a social media platform.
HOW TO USE PINTEREST TO GROW YOUR BLOG
One of the easiest things to overlook is your Pinterest bio. Do not, I repeat do not, leave this empty. There are too many horror stories from fellow bloggers who missed opportunities to work on large collaborations, simply due to a blank bio. The inability for a brand to easily find your contact information could make or break a new project. Even your bio ends up containing one catchy phrase or quick blurb about yourself, just be sure the quickest way to contact your is listed. We don’t want your first pin going viral and miss out on opportunities because your contact information wasn’t readily available!
There are a lot of different ways to grow your Pinterest monthly views. The most popular route is using Tailwind to schedule your pins for the upcoming month, or hiring a Pinterest manager. While I loved using Tailwind in the past, I found it really time consuming and overall less profitable. Pinterest managers are great but the on-boarding process can be tedious and there is still that window of error that can exist when the work falls on one person.
In March of this year, I started using Abundat Surge to manage my Pinterest board.
Abundat Surge has been a game changer when it comes to brand growth. They utilize AI technology to do exactly what a Pinterest manager would do but more affordably and more efficiently with the likelihood of less errors. The best part was not only that my monthly views have drastically increased, my website traffic has been out of this world.
What makes Abundat Surge so different from other Pinterest management systems? It actually works. On an average week, I receive 415 clicks to my website from Pinterest ALONE. The best part is that the traffic to my site is coming from people who actually want to see my content. Abundat Surge uses SEO to hone in on your target audience so the traffic I receive either turns into sales on my affliate links, new social media followers or newsletter subscribers.
In March of 2019 I received a total of 1,377 in monthly website traffic.
11 Days into April and I have already received 2,119 in monthly website traffic.
I have been absolutely amazed by the growth that is taking place, all due to Pinterest. Another benefit of using Abundat Surge, is you have the choice to upload custom content into their database. Once a blog post goes live, I can upload the pins into the platform and let Surge do what it does best. Direct traffic.
HOW PINTEREST CAN HELP YOU 3X YOUR COLLABORATION RATE
When was the last time you’ve heard the words: “blogs are dead.” I recently received a comment on an Instagram post from someone saying that had no idea blogs were still around. Google ranking is the reason that people are unaware that cool, innovative bloggers are still around. For the first time in 2 years of blogging, my website is finally showing up on the first page of Google. I did not pay for Google AD Words, I did not shell out hundreds in Facebook ads. I simply utilized Pinterest.
Which brings me to why you all clicked on this post today. Thanks to the growth I have seen using Pinterest, I was able to land my largest collaboration to date. Tripling my usual rate, and leaving me completely speechless. Brands understand that blogs are not dead, they just need analytics to show why YOUR blog stands out from the rest.
Here is what I was able to share that led me to landing my largest collaboration:
- My website is growing, and is projected to 3x the website traffic month over month.
- My Pinterest account is powerful. I am able to leverage a Pinterest collaboration because I have the analytics to back up the worth.
- Sharing with a brand the value I am able to provide not only through the traditional Instagram collaboration, but through my website and creating specialized Pinterest content that lives for an entire year.
Pinterest does not need to be a time consuming and confusing platform. I invested $270 into using Abundat Surge and within 30 days my investment 10x itself. I’m not saying that this is 100% due to Abundat, I still had to pitch myself and show the brand that my blog was worth the investment. All I am saying, is it was a whole lot easier to do with a growing and booming website.
